AB Tasty

Presentation

AB Tasty empowers teams to build optimization roadmaps that delight users and yield maximum results. By analyzing thousands of customer journeys, AB Tasty helps companies better understand user behavior, identify and correct points of friction on their websites, and create personalized web experiences—all in the service of increasing conversion rates. AB Tasty isn’t about helping brands push a hard sell. They’re about helping them sell better, by creating more positive consumer and user experiences across digital properties.